Brothers Keith ’89 and Matt Berg P’25 want to turn Vermont-based Stonecutter Gin into a global brand
NORWICH RECORD | Winter 2022
Brothers Keith ’89 and Matt P’25 Berg first tried Stonecutter Gin on a visit to the Vermont farm of their older brother, Chris. It was love at first sip—from the Vermont hands that made it to the stonecutting tools that decorated its label to the spirit’s balanced flavor and distinct cardamom notes, a spice familiar to their Scandinavian roots.
When they learned the distiller was closing shop, Keith and Matt bought the brand in November 2020. The fans-turned-owners are now learning the intrica¬cies of the business as they work to grow the spirit into a national and global brand.
One thing they will never tinker with is Stonecutter’s formula. “The people who founded it and crafted it spent a lot of time going through a lot of recipes to get it right,” Matt says. “They really cared.”
For now, the enterprise is a part-time gig. Matt, who is the father of first-year cadet Thoren Berg ’25, remains the CIO of a Boston patent law firm. Keith is a 30-year sales executive for SAP, the global software giant. Their goal, however, is “to make it into a full-time job,” Keith says.
Their skills seem well-matched for the journey ahead. Matt is an Annapolis grad, who worked as a brewer and bartender during grad school. Keith is a master of marketing. “My job is to meet people and make connections every day.”