NORTHFIELD, Vt. – Norwich University announced the promotion of Mark Sullivan to associate vice president overseeing marketing and enrollment management at the College of Graduate and Continuing Studies on Monday, Nov. 11.
Sullivan will oversee the performance of the enrollment management process from marketing to admissions, enrollment, advising and retention within CGCS, and he will identify and implement best practices to constantly improve the CGCS enrollment management process to better serve Norwich’s online students. He will also work to develop strategic partnerships to provide students entering into one of Norwich’s online undergraduate, graduate, continuing education or professional development programs a pathway for scholarship or transfer credit opportunities.
Sullivan will also support Norwich through reporting to the Norwich University after Next (NUaN) planning committee and implementing tactics developed within this group. To back up the NUaN plan, Sullivan will provide initiatives to grow CGCS and its programs, including the continued efforts with Norwich Pro, Norwich’s online continuing education offerings that launched in 2018 at pro.norwich.edu.
“I am pleased to bring Mark Sullivan and his expertise into the position of associate vice president,” Norwich University Vice President and CGCS Dean Bill Clements said. “He has a reputation for hard work, collaboration and producing positive results, and I look forward to the continued growth that he will provide to CGCS and Norwich University as a whole.”
Before rising to associate vice president, Sullivan served as CGCS’ chief marketing officer, developing, implementing and managing a comprehensive marketing plan that aligns with Norwich’s mission and the vision of Norwich’s board of trustees. Sullivan also has marketing and enrollment knowledge through his experience working at higher education institutions such as Wittenberg University and the College of St. Elizabeth. He holds a Master of Arts in Advertising Communications from Syracuse University and a Bachelor of Arts in Arts/Communications from State University of New York, Oswego.
“I feel very lucky to be a part of the ongoing development of an institution with such deep tradition and rich history,” Sullivan said.
To stay updated on CGCS news and its upcoming online offerings, please visit online.norwich.edu.
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