Photo: Students behind the P2P EMIT tool

NU Office of Communications

February 1, 2017

Norwich University students have won the national competition P2P (Peer to Peer): Challenging Extremism, with their tool, EMIT, which stands for Extremist Mimicry Interception Tool.

The Norwich EMIT team competed today, Wednesday, Feb. 1, in Washington, D.C. Three other finalist teams presented their work. Judges comprised a panel of government officials, a Facebook representative and leaders within the counter-violence extremism realm. Winners, who take home $5,000 to continue their work countering violent extremism, were announced at the end of the day. The four finalists were chosen from 44 teams competing nationwide.

Norwich EMIT is made up of five students: Emran Babak, of Kabul, Afghanistan, a first year student majoring in international studies and international security; Akshay Awasthi, of New Delhi, India, a senior in computer security and information assurance; Yushan Xireli, of Ürümqi, China, a junior in international studies; Naomi Rinaldo, of Middlefield, Conn., a sophomore, political science major; and Jacob Freeman, of Wake Forest, N.C., a senior in studies in war and peace. Their faculty advisor (pictured above, left) is Prof. William “Travis” Morris, the director of the Peace and War Center.

The team was chosen through Norwich University’s Peace and War Center to take on the challenge of building a tool to counter violent extremism. P2P: Challenging Extremism is a global competition sponsored by the U.S. Department of State along with support from Facebook and facilitated by EdVenture Partners. The students’ work was done outside their normal classwork.

The Norwich team created a tool, EMIT, which can be used as a template to target any violent extremist group. They constructed a campaign online that mimics the style and tactics of the target group’s recruiting efforts to attract 18-35 year olds to a site where former members tell their stories of getting out of violence. They call their strategy, “flipping the script,” on potential converts.

Students considered their site a success when, in the first month it was live, it attracted (and survived) a record 4,800 attempted attacks against it.

Vermont’s weekly newspaper, Seven Days, covered the team and their work in its Jan. 25 article, “Norwich Students Work to Intercept Would-Be Terrorists.”

Judges for the final contest were:

  • Trent Frazier, Executive Director, Office of Academic Engagement, U.S. Department of Homeland Security
  • Tricia Wellman, Executive Director, National Counterterrorism Center
  • Adam Tarsi, Chief of Staff, Combating Terrorism Technical Support Office
  • Elizabeth McWhorter, Professional Staff Member, Homeland Security and Governmental Affairs Committee, U.S. Senate
  • Monica Bickert, Head of Product Policy, Facebook
  • Marcus Peffers, CEO of M&C Saatchi World Services

    About Norwich University

    Norwich University is a diversified academic institution that educates traditional-age students and adults in a Corps of Cadets and as civilians. Norwich offers a broad selection of traditional and distance-learning programs culminating in Baccalaureate and Graduate Degrees. Norwich University was founded in 1819 by Captain Alden Partridge of the U.S. Army and is the oldest private military college in the United States of America. Norwich is one of our nation’s six senior military colleges and the birthplace of the Reserve Officers’ Training Corps (ROTC)

    In fulfillment of Norwich’s mission to train and educate today’s students to be tomorrow’s global leaders and captains of industry, the Forging the Future campaign is committed to creating the best possible learning environment through state-of-the-art academics and world-class facilities. Norwich University will celebrate its bicentennial in 2019. Learn more about the campaign and how to participate in the “Year of Transformation” here:

    Media Contact:
    Daphne Larkin
    Assistant Director of Communications
    Office Tel: (802) 485-2886
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