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Marketing

Portrait of William Jolley

D. William Jolley joined the faculty of the School of Business and Management at Norwich University in 2002 and was named a professor of marketing in 2016.

After graduating from University of Florida with an MBA, Jolley went on to a 25-year career in the corporate world, where he held several senior executive-level positions in marketing, strategic planning, and research with companies including Coca-Cola USA, Mars Inc. (USA and Europe), Nestle USA, and The Walt Disney Co. He completed his Ph.D. at the University of Western Australia (UWA) in June 2002. While working on his doctorate, he served as the International Business Development Director for UWA’s School of Business, covering Southeast Asia.

During his academic career, he has co-authored numerous research articles on consumer behavior for peer-reviewed journals. His current research interest is in behavioral neurology, particularly as it applies to addictive behaviors.

In September 2018, Jolley was named Professor of the Month by Stukent, the leading provider of relevant, timely, and reliable information on the state (and future) of digital and social media marketing for academics. 

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Mack 319
1 (802) 485-2517
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Norwich University admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.