Norwich University

Norwich Style Guide

The Norwich University Style Guide was developed to create consistency in our media and logo usage. PLEASE READ THROUGH THE STYLE GUIDE BEFORE APPLYING THE LOGO IN ANY MEDIUM. MOST IMPORTANTLY READ PAGE 17 "IMPROPER USAGE GUIDELINES". The style guide can be downloaded at the bottom of this page.

This document will change and grow with time as new uses for the logo are found.

Don't Make this Mistake

There has been one consistent incorrect use of the logo that I will outline below, this is important so listen up!

There are actually 2 versions of the Norwich logo; one for a lighter background (white) and one for darker backgrounds (black and maroon). See examples below:

Now look below at the incorrect use of the logo.

Can you see what is wrong with this? The designer has used the version for light backgrounds on a dark background. Patridge's face now looks like a photo negative and is quite ominous. Do not do this!

More improper usage is outlined on page 17 of the style guide which can be downloaded by clicking the link below.

Style Guide Download

Download the Norwich University Graphic Standards Manual

syle_guide.pdf (2.7mb)

Adobe Acrobat

The standards manual can be viewed with Adobe Acrobat. This a free application.
http://www.adobe.com/products/acrobat/readstep2.html