101: Introduction to Business – 3 credits
The purpose of this course is to introduce the student to the world of business. Students will learn about business organization and ownership and will survey unionmanagement relations, marketing, accounting, finance, international business, the legal environment, and the stock market. The course is designed to explore the relationship between social responsibility and profits in our free enterprise system. Prerequisite: permission of instructor required for upperclassmen.
309: Management of Organizations – 3 credits
A study of the functions of modern management: planning, organization, staffing, leading, and controlling. This study is applicable to the management of military, government, educational and non-profit, as well as business organizations. The ethical and social responsibilities of management and contemporary challenges such as the internationalization of organizations are integrated in all aspects of this course. Prerequisites: junior or senior standing or permission of instructor.
310: Production/Operations Management – 3 credits
Principles and applied study of the operation of manufacturing and service organizations. Managerial tools and diagnostics, decision-making, and financial management are introduced. Problems of small-, medium-, and large-sized businesses are studied. Prerequisites: QM213 and MA212.
314: Marketing Management – 3 credits
A survey of marketing concepts and consumer behavior within the current marketing environment. Study is concentrated on the areas of target markets, products, prices, distribution, and promotion; aspects of international marketing and ethical principles are addressed throughout the course. Prerequisite: EC202 or permission of instructor.
319: International Dimensions of Business – 3 credits
This course is designed to familiarize the student with the basic concepts and terminology of international business, and to gain an appreciation of the differences in social, political, and economic conditions among nations and how these affect the conduct of business and trade between nations. Topics include comparative cultural, political, and economic environments, international trade theory and policy, foreign exchange and exchange rate determination, the dynamics of international business-government relationships, and corporate policy and strategy of the multinational firm. Prerequisite: EC201 or EC202.
341: Business Law I – 3 credits
A study of the law and legal system as they affect business. Topics include the court system, constitutional law, torts, criminal law, contracts, property, and the Uniform Commercial Code. In discussing business law, students will learn how morality and social responsibility are integrated into our legal system. Each student will be required to prepare a paper outlining ethical standards based on the student's life experiences. Prerequisite: junior or senior standing.
346: Business Law II – 3 credits
A continuation of the analysis of the legal dimension of business operations that was developed in Business Law I. Special emphasis will be given to the legal environment as it relates to the accounting student's professional certification. Topics include bankruptcy, commercial paper, secured transactions, agency, corporations, and partnerships. Prerequisite: MG341 or permission of instructor.
351: Organizational Behavior – 3 credits
This course considers the individual, the nature of organizations, and the issues resulting from the dynamic relationship of people in organizations. The course addresses such topics as learning, personality, motivation, organization structure, leadership, ethics, communication, and change. Prerequisite: MG309 or permission of instructor.
408: Human Resources Management – 3 credits
The management of human resources is one of the most challenging and critical aspects of contemporary organizational functions. This course addresses such issues as the nature of the American labor force, equal employment opportunity, personnel planning and staffing, compensation, employee well-being and job security, and collective bargaining. In addressing these issues attention is given to the ethical, legal, and moral questions involved. Prerequisite: MG309 or permission of instructor.
411: Consumer Behavior – 3 credits
The goal of this course is to give students a broad framework for understanding how consumers make decisions regarding the purchase and use of products and services. This course will give students a working knowledge of the consumer decision process and the internal and external factors that influence this process. Students will also learn how consumer behavior is used in the development of marketing strategies. Prerequisite MG314
416: Advanced Marketing – 3 credits
Methods of marketing management are studied with emphasis on organization, buyer behavior, product and market development, and promotion; ethical dimensions and international marketing are integrated throughout the course. Case studies, oral and written presentations, and market plans are included. Prerequisites: MG314, QM213, or permission of instructor.
425: Advertising Management – 3 credits
A study of the principles of advertising, characteristics and uses of media types, the methods of measuring advertising effectiveness, and the approaches to preparing, implementing and evaluating an advertising campaign. Prerequisite: MG314.
426: Marketing Research – 3 credits
An examination of research techniques and methods including questionnaire design, statistical analysis, and quantitative experimentation. A survey of current research practices that is designed to provide information that facilitates marketing decisionmaking. Prerequisites: QM213, MG314.
429: Seminar in Advanced Management – 3 credits
A topics course addressing managerial problems in various environments. Prerequisites: MG309, MG310, FN311, and MG314.
441: Integrated Marketing Communications – 3 credits
This course will provide students with the necessary knowledge and skills to develop appropriate communication strategies consistent with strategic marketing principles. The role of communications in the client organization's marketing plan is emphasized. The concept of Integrated Marketing Communication (IMC) for coordinating the individual communication elements of advertising, direct marketing and public relations to achieve specific marketing objectives is stressed. Prerequisite MG314
448: Small Business Strategies – 3 credits
A course that integrates the functional areas of management-human resources, finance, marketing, and operations they uniquely affect the small business enterprise. Case studies and lectures develop the student's problem solving abilities. Prerequisites: MG309, MG310, FN311, and MG314.
449: Administrative Policy and Strategy – 3 credits
A capstone course designed to integrate the students' undergraduate studies. Case studies, collaborative assignments, writing assignments and oral presentations provide opportunities to synthesize and apply the knowledge gained from courses in the management program. A comprehensive Division examination is included in this course. Prerequisites: MG309, MG310, FN311, and MG314.
450: Internship in Management – 3 credits
The internship program is designed for students who want to apply their studies by working with a business, industry, or public agency. The student will be required to work closely with a faculty supervisor to develop and implement a structured experience tailored to the career goals of the student. Prerequisites: senior standing and written consent of the department chair and internship committee. Normally only available during the summer.
460: Construction Management – 3 credits
A course on the organization, scheduling, and management of construction projects utilizing CPM and PERT. Survey of management functions by which construction is authorized, purchased, supervised, accomplished, inspected, and accepted, including labor management relations and site design. This course is cross-referenced with CE460.