Norwich website wins top innovation award

MITX 2005 Awards WinnerThe Norwich University website, www.norwich.edu, was awarded Best Educational Institution site at the 10th Annual Massachusetts Innovation & Technology  Exchange (MITX) Awards on Nov. 2. The Annual MITX Awards is the largest competition in the country that recognizes achievements in the development and implementation of interactive technologies.

Hundreds of websites and online media campaigns in 26 different categories were involved in this year’s competition. Other colleges who have recently won the award include Worcester Polytechnic Institute and the Massachusetts Institute of Technology.

Norwich University officials selected BigBad Inc., a Boston-based web design firm, to redesign the Norwich site to give it greater visibility and attract prospective students. After nine months of work and collaboration between the company and the University, a new Internet presence was launched in February 2005.

Norwich Branding Manager Josh Turner worked with BigBad, serving as the project manager for the redesign project. "They totally reorganized the architecture of the site and brought a new look and feel to it. The old site wasn't dynamic and didn't convey the values and the feeling that we wanted to communicate," Turner said. "Our new site seems to resonate with the younger demographic we're trying to reach," he added.

Karlyn Morissette, Internet Recruitment Manager at Norwich, stressed the importance of this young audience. "The website is an electronic viewbook which mirrors other publications that the Admissions Office is putting out for prospective students," said Morissette. "The advantage of a good website over a hard copy viewbook is that high school students start thinking about colleges and universities their sophomore year, and the first place they start to look is on the Internet. A good website can give a lasting first impression which the student will refer back to when making a decision on where to attend college."